{"title":"Milan","description":"\u003cp\u003eA selection of sculptures and monuments inspired by Milanese architecture. Torre Velasca, the Pirelli Skyscraper, and the Velaschina: icons of Italian industrial design 3D-printed or crafted in Jesmonite, to collect or give as gifts.\u003c\/p\u003e","products":[{"product_id":"torre-velasca-milano-italia-scultura-brutalista-razionalista-italiana-stampa-in-3d-regalo-per-architetti-designer-personalizzabile","title":"Velasca Tower — Customizable 3D Sculpture | Gift for Architects and Designers","description":"«The Tower aims to culturally summarize the atmosphere of the city of Milan, that ineffable yet perceptible characteristic, without mimicking the language of any of its buildings.»\n\nErnesto Nathan Rogers, 1958\n\nFor the city of Milan, Torre Velasca is an iconic symbol. Designed in the post-war period a stone's throw from the Duomo, the skyscraper represents rebirth, the desire of a Milan devastated by bombings to start anew—an innovative project tied to tradition, a starting point from which to look toward the future. \nTorre Velasca is one of the most distinctive buildings on the Milanese skyline; its structure stands out at a glance from other skyscrapers, and due to its unique features, it has been a subject of debate ever since its construction—you either love it or you hate it.\n\nA little piece of Milan to keep at home, elegant without being intrusive.\n\nObject 3D-printed in eco-friendly PLA, with internal weight for stability, accompanied by a box.\n\ndimensions 7 centimeters x 4 centimeters x 15 centimeters in height.\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e⏳ Made to order\u003c\/strong\u003e\u003cbr\u003e\nProduction time: \u003cstrong\u003e5 working days\u003c\/strong\u003e\u003cbr\u003e\nDelivery in Italy: \u003cstrong\u003e3 days\u003c\/strong\u003e after shipment\u003cbr\u003e\nInternational delivery: \u003cstrong\u003eabout 10 days\u003c\/strong\u003e after shipment\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Rosso","offer_id":57318827458884,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true},{"title":"Gold","offer_id":57318827491652,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true},{"title":"Bronzo","offer_id":57318827524420,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true},{"title":"Nero","offer_id":57318827557188,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true},{"title":"marble","offer_id":57318827589956,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true},{"title":"Blu","offer_id":57318827622724,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true},{"title":"Rosa","offer_id":57318827655492,"sku":null,"price":36.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/files\/torre-velasca-scultura-in-3d-personalizzabile-regalo-per-architetti-e-designer-6671175.jpg?v=1790190319"},{"product_id":"velaschina-7-portachiavi-torre-velasca-stampato-in-3d-milano-italia-regalo-per-architetti-designer-appassionati","title":"Velaschina — 3D printed Torre Velasca keychain | Milan always with you","description":"3D-printed keychain in eco-friendly PLA, complete with chain.\n\n\"The Tower aims to culturally summarize, without mimicking the language of any of its buildings, the atmosphere of the city of Milan, its ineffable yet perceptible characteristic.\"\n\nErnesto Nathan Rogers, 1958\n\nFor the city of Milan, Torre Velasca is an iconic symbol. Designed in the post-war period just a stone's throw from the Duomo, the skyscraper represents the rebirth, the desire to start over for a Milan devastated by bombings; an innovative project rooted in tradition, from which to set off towards the future. \nTorre Velasca is one of the most distinctive buildings in the Milanese skyline; its structure stands out at a glance from other skyscrapers, and due to its characteristics, it has been a subject of debate ever since it was built—you either love it or you hate it.\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e⏳ Shipped in 1-2 business days\u003c\/strong\u003e\u003cbr\u003e\nDelivery in Italy: \u003cstrong\u003e3 days\u003c\/strong\u003e after shipping\u003cbr\u003e\nInternational delivery: \u003cstrong\u003eabout 10 days\u003c\/strong\u003e after shipping\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"marble","offer_id":57318983401796,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Nero","offer_id":57318983434564,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Bronzo","offer_id":57318983467332,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Gold","offer_id":57318983500100,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Rosso","offer_id":57318983532868,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Blu","offer_id":57318983565636,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Rosa","offer_id":57318983598404,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true},{"title":"Verde","offer_id":57318983631172,"sku":null,"price":5.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/files\/velaschina-portachiavi-torre-velasca-stampato-in-3d-milano-sempre-con-te-4706312.jpg?v=1790190322"},{"product_id":"pirelli-15-scultura-stampata-in-3d-soprammobile-palazzo-milano-italia-regalo-per-architetti-designer-appassionati","title":"Pirelli Skyscraper — 3D sculpture, 15 cm | Icon of Milan designed by Gio Ponti","description":"An important architectural work, characteristic of Italian rationalism; with its 127 meters in height, distributed over 31 floors (another 2 floors are underground), it is one of the most imposing reinforced concrete buildings in the world.\n\nThe building was constructed between 1956 and 1960 based on a design by Gio Ponti, Giuseppe Valtolina, Pier Luigi Nervi, Antonio Fornaroli, Alberto Rosselli, Giuseppe Rinardi, and Egidio Dell'Orto; Ponti also directed all construction phases. The structural aspect was managed by Giuseppe Valtolina, in collaboration with consultants Pier Luigi Nervi, Arturo Danusso, Piero Locatelli, and Guglielmo Meardi.\n\nThe Pirelli Skyscraper is one of the symbols of contemporary Milan and was the tallest building in the city for almost 50 years.\n\n3D scale model, with details of the windows and the observation deck area, made of PLA.\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e⏳ Made to order\u003c\/strong\u003e\u003cbr\u003e\nProduction time: \u003cstrong\u003e5 working days\u003c\/strong\u003e\u003cbr\u003e\nDelivery in Italy: \u003cstrong\u003e3 days\u003c\/strong\u003e after shipment\u003cbr\u003e\nInternational delivery: \u003cstrong\u003eabout 10 days\u003c\/strong\u003e after shipment\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"marble","offer_id":57318864093508,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Nero","offer_id":57318864126276,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Bronzo","offer_id":57318864159044,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Gold","offer_id":57318864191812,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Rosso","offer_id":57318864224580,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Blu","offer_id":57318864257348,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Rosa","offer_id":57318864290116,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true},{"title":"Verde","offer_id":57318864322884,"sku":null,"price":37.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/files\/grattacielo-pirelli-scultura-in-3d-15-cm-icona-di-milano-firmata-gio-ponti-3314284.jpg?v=1790190327"},{"product_id":"torre-velasca-milano-italia-15-centimetri-scultura-jesmonite-personalizzabile-regalo-per-architetti-designer-artisti","title":"Torre Velasca — Jesmonite sculpture, 15 cm | Handmade one-of-a-kind piece | Milan Italy","description":"\u003cp\u003e“The Tower aims to culturally summarize, without mimicking the language of any of its buildings, the atmosphere of the city of Milan, that ineffable yet perceptible characteristic.” Ernesto Nathan Rogers, 1958 The Torre Velasca is one of the most distinctive buildings on the Milanese skyline; its structure stands out at a glance from other skyscrapers and, due to its characteristics, it has been a subject of debate since its completion—you either love it or hate it. Model made of mass-colored Jesmonite. Dimensions 15 x 7 x 4 centimeters - weight approximately 500 grams. 🔹 Commemorates Milan and the Italian rationalist design of the post-war period and the economic boom. 🔹 A splendid gift for enthusiasts of architecture and modern Italian history. Our Jesmonite sculptures are individually handcrafted in resin. This means each piece will have distinctive markings and small imperfections due to air bubbles in the material. This is a natural part of the material and means that no two pieces will ever be exactly the same.\u003c\/p\u003e\n\u003cp\u003eDifferent colors are available, both solid and marbled; let us know your preferences and we will create a unique product tailored for you!\u003c\/p\u003e\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e⏳ Made-to-order product\u003c\/strong\u003e\u003cbr\u003eProduction time: \u003cstrong\u003e2 working days\u003c\/strong\u003e\u003cbr\u003eDelivery in Italy: \u003cstrong\u003e3 days\u003c\/strong\u003e after shipment\u003cbr\u003eInternational delivery: \u003cstrong\u003eapproximately 10 days\u003c\/strong\u003e after shipment\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"personalized - contact us with a note to discuss it","offer_id":57242909212996,"sku":null,"price":30.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/files\/torre-velasca-scultura-in-jesmonite-15-cm-pezzo-unico-fatto-a-mano-milano-italia-7901831.jpg?v=1790190324"},{"product_id":"velasca-22-scultura-torre-velasca-stampata-in-3d-soprammobile-palazzo-milano-italia-regalo-per-architetti-designer-appassionati","title":"Torre Velasca — 3D sculpture, 22 cm | Milan’s brutalist skyline","description":"«The Tower aims to culturally summarize, without imitating the language of any of its buildings, the atmosphere of the city of Milan, that ineffable yet perceptible characteristic.»\n\nErnesto Nathan Rogers, 1958\n\nFor the city of Milan, Torre Velasca is an iconic symbol. Designed in the post-war period just a stone's throw from the Duomo, the skyscraper represents the rebirth, the desire to start over for a Milan devastated by bombing—an innovative project, yet one tied to traditions, from which to set off toward the future.\nTorre Velasca is one of the most distinctive buildings in the Milanese skyline; its structure stands out at a glance from other skyscrapers, and due to its characteristics, it has been a subject of debate ever since it was built: you either love it or you hate it.\n\nA little piece of Milan to keep at home, elegant without being intrusive.\n\nObject 3D printed in eco-friendly PLA, with an internal weight to make it stable, complete with a box.\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e⏳ Made to order\u003c\/strong\u003e\u003cbr\u003e\nProduction time: \u003cstrong\u003e5 working days\u003c\/strong\u003e\u003cbr\u003e\nDelivery in Italy: \u003cstrong\u003e3 days\u003c\/strong\u003e after shipping\u003cbr\u003e\nInternational delivery: \u003cstrong\u003eabout 10 days\u003c\/strong\u003e after shipping\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Nero","offer_id":57318866485572,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Grigio","offer_id":57318866518340,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Verde","offer_id":57318866551108,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Rosa","offer_id":57318866583876,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Blu","offer_id":57318866616644,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Rosso","offer_id":57318866649412,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Gold","offer_id":57318866682180,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"Bronzo","offer_id":57318866714948,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true},{"title":"marble","offer_id":57318866747716,"sku":null,"price":70.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/files\/torre-velasca-scultura-in-3d-22-cm-lo-skyline-brutalista-di-milano-2802762.jpg?v=1790190331"},{"product_id":"pirelli-24-scultura-stampata-in-3d-soprammobile-palazzo-milano-italia-regalo-per-architetti-designer-appassionati","title":"Pirelli Skyscraper — 3D sculpture, 24 cm | Milan icon designed by Gio Ponti","description":"An important architectural work, typical of Italian rationalism; at 127 meters tall, spread over 31 floors (with another 2 floors underground), it is one of the most imposing reinforced concrete buildings in the world.\n\nThe building was constructed between 1956 and 1960 based on a design by Gio Ponti, Giuseppe Valtolina, Pier Luigi Nervi, Antonio Fornaroli, Alberto Rosselli, Giuseppe Rinardi, and Egidio Dell'Orto; Ponti also directed all phases of construction. The structural aspect was overseen by Giuseppe Valtolina, in collaboration with consultants Pier Luigi Nervi, Arturo Danusso, Piero Locatelli, and Guglielmo Meardi.\n\nThe Pirelli Tower is one of the symbols of contemporary Milan and was the city's tallest building for nearly 50 years.\n\n3D scale model, with details of the windows and the observation area, made of PLA.\n\n\u003chr\u003e\n\u003cp\u003e\u003cstrong\u003e⏳ Made to order\u003c\/strong\u003e\u003cbr\u003e\nProduction time: \u003cstrong\u003e5 working days\u003c\/strong\u003e\u003cbr\u003e\nDelivery in Italy: \u003cstrong\u003e3 days\u003c\/strong\u003e after shipment\u003cbr\u003e\nInternational delivery: \u003cstrong\u003eapproximately 10 days\u003c\/strong\u003e after shipment\u003c\/p\u003e","brand":"Il mio negozio","offers":[{"title":"Blu","offer_id":57319711637828,"sku":null,"price":67.0,"currency_code":"EUR","in_stock":true},{"title":"Rosso","offer_id":57319711670596,"sku":null,"price":67.0,"currency_code":"EUR","in_stock":true},{"title":"Gold","offer_id":57319711703364,"sku":null,"price":67.0,"currency_code":"EUR","in_stock":true},{"title":"Bronzo","offer_id":57319711736132,"sku":null,"price":67.0,"currency_code":"EUR","in_stock":true},{"title":"Nero","offer_id":57319711768900,"sku":null,"price":67.0,"currency_code":"EUR","in_stock":true},{"title":"marble","offer_id":57319711801668,"sku":null,"price":67.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/files\/grattacielo-pirelli-scultura-in-3d-24-cm-icona-di-milano-firmata-gio-ponti-3859510.jpg?v=1790190325"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0984\/4156\/0388\/collections\/9f605695-il_fullxfull.5153480287_d0sn.jpg?v=1790190081","url":"https:\/\/www.betonbrutale.it\/en\/collections\/milano.oembed","provider":"Beton Brutale - Monumenti, sculture e soprammobili stampati in 3D","version":"1.0","type":"link"}